PIE Report 2016

The rise of the Me2B economy

It’s a phenomenon that’s hard to ignore. The digital revolution has led to an unprecedented explosion of personal data that continues to erupt at an astounding rate. It’s a revolution that has triggered an opportunity for brands to get to know their customers better than ever before. Every click is a reflection of their identity, behaviours, passions and thought processes. In return, those customers benefit from a higher quality of products and services, tailored to their individual needs and delivered with an increasingly frictionless experience.

Callcredit has commissioned a survey of 3,000 UK-based consumers to gain a deeper understanding of attitudes towards, and expectations of, data sharing. Our report also provides action points detailing how businesses and organisations can be better positioned to respond to the emerging Me2B economy.