Consumer Marketing Data case studies

Take a look at some of our case studies below. 

Atos and NS&I - Data Quality Management

Atos and NS&I - Data Quality Management

NS&I takes its obligations to comply with the Data Protection Act 1998 and other relevant legislation very seriously. Therefore, holding reliable and up-to-date personal information is vital to fulfil their commitments to their account holders, the Government and the British taxpayer.

Data Quality Management is an essential part of NS&I's future business strategy: which will increase customer use of direct sales channels and improve technology and processes to deliver cost savings.

To assist with this strategic objective, Callcredit delivers a single customer view to NS&I across their account level customer data (organising multiple account records by customer to give a better understanding of their interactions at a customer level).

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Targeting customers

Targeting customers

WRM Media recently expanded into Australia and used CAMEO to help clients target potential customers through email and postal marketing.

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A leading savings organisation

A leading savings organisation

Callcredit has been working with one of the largest savings organisations in the UK to create a robust SCV, to maximise the effectiveness of marketing communications.

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PROS (Promoções e Serviços Publicitários) - CAMEO Portugal

PROS (Promoções e Serviços Publicitários) - CAMEO Portugal

PROS wished to help their clients improve their marketing return on investment through greater understanding of their customers and markets.

Developing a partnership with Callcredit allows them to access and provide Callcredit’s 40 global CAMEO systems to clients via a highly-competitive commission arrangement.

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Provident - CAMEO Mexico

Provident - CAMEO Mexico

Provident wanted to provide their agents with a clear understanding of the potential sales within each territory and map the locations with highest potential for new customers.

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